What makes a solution better, unique and different?

Boston, MA

Today, I participated in a security panel that was (very well) organized by our partner, Netanium Network Security, Inc. Four different vendors, focusing on solving different aspects of information security, answered the moderator's questions and guided the audience through our collective experience. One of the guys at the audience asked us "what makes you better than your competitors". Each vendor answered slightly different, yet very similar, highlighting manageability, flexibility, scalability, ease of use etc. I decided to give a different perspective and explained that in my opinion, the reason that customers select our solutions and choose us as their trusted application data security and compliance companion is due to our ability to perform two tasks better than anyone else: 1) Being visionary, passionate and know exactly what needs to be developed and delivered in order to solve the problem, address customer needs, fit into their environment and create a platform for growth. 2) Ability to execute, as it is not enough to have a great vision. A great company is capable to take its vision and create the right products, providing the best support and deliver the necessary services.

I guess that in a way, I was saying that our solutions are better since we have faster products; it can be managed easier, scale better and provide the necessary flexibility. But we will sustain this advantage by continuing to deliver our vision.