I was scanning a recent Elizabeth Cook blog entry on Sendhill that mentioned the recent Oracle Open World conference. This specific post includes a list of things that one should never do on the trade show floor. I may not be a trade show expert, but I have certainly done my share (See my badge collection).
Our team presented at Oracle World last month and the feedback was great. Our team did very well and this post salutes them, but I also want to augment Elizabeth's blog with some of my thoughs on the things that you should do in order to have a successful event.
First, choose the venue carefully and make sure that the right audience will be there (e.g. if you're product does not support Federal requirements, you might want to stay away from their shows). After that key step, you still need to choose the right theme for the event, train the booth staff on your message, identify your potential competitors and define your goals. For a detailed explanation and check list, look at how stuff works here.
To see these concepts in action, visit Imperva at one of the upcoming events:
•IANS Information Security Forum (October 20 - 21 | Chicago, IL)
•InfoSecurity France (November 19 - 20 | Paris, France)
•SC World Congress (December 9 - 10 | New York, NY)
Leave a comment